Rolex first became linked to motorsports in the 1930s when Sir Malcolm Campbell, at the wheel of his race car Bluebird, broke the 300 miles per hour mark while wearing a Rolex Oyster. From its association with the Daytona International Speedway, begun in 1959, to adding the name Daytona to the dial of its Cosmograph line in 1962 in tribute to the 24-hour race, the presence of the Rolex brand in automobile racing has become synonymous with legendary events that test endurance and superior performance. In 1992 Rolex became title sponsor of the Rolex 24 At Daytona, and, since 2001, Rolex Watch USA has been the title sponsor of GRAND-AM's premier series – the Rolex Sports Car Series  – wherein drivers in both the Daytona Prototype and GT classes compete for the highly-coveted, specially-engraved, steel and gold Daytona Oyster Perpetual Cosmograph Rolex timepiece awarded to the champions.

Rolex supports the tradition of auto racing through events that celebrate design, speed and passion including the Goodwood Revival (GBR); the Rolex Monterey Motorsports Reunion (USA); and the Pebble Beach Tour D'Elegance presented by Rolex (USA), the Pebble Beach Concours D'Elegance, and The Quail: A Motorsports Gathering (USA). Rolex affiliation also extends to key figures in the sport: Sir Jackie Stewart from Scotland, one of the greatest drivers of his generation, Danish driver Tom Kristiansen, record eight-time winner of the 24 Hours of Le Mans and Hurley Haywood, Record Five Time Winner of the Rolex 24 At Daytona.

Continental Tire is a division of the Continental Corporation, and offers a complete premium line of ultra-high performance, passenger and light truck tires that instill confidence and a passion for driving. Continental tires are fitted as original equipment on many of the world's finest automobiles. Globally, Continental Tire is the 4th largest tire company worldwide. Continental Tire represents the best selling tire brand in Germany and the ranks second overall throughout Europe.

Founded in 1871 with worldwide headquarters in Hanover, Germany, Continental employs approximately 134,500 in 46 countries. Continental Tire the Americas, which operates throughout North and South America, is based in Fort Mill, SC, just outside of Charlotte, NC. In addition to tires, Continental Corporation is among the leading automotive suppliers worldwide through its Automotive Group. Continental Automotive Group, which includes the Chassis and Safety, Powertrain and Interior divisions, develops and produces innovative products and systems for a modern automotive future, in which cars provide individual mobility and driving pleasure consistent with driving safety, environmental responsibility and cost-efficiency.

All GRAND-AM Road Racing Series, including the Rolex Sports Car Series and the Continental Tire Sports Car Challenge Series, run exclusively on Continental ExtremeContactDR (Dry Race) tires that have been specifically developed by Continental Tire to enhance the competitive nature of the on-track racing action.

On the streets, the Continental ExtremeContact™ DW ultra-high performance tire is specially engineered to deliver serious performance on both dry and wet roads. The ExtremeContact™ DW (tuned for Dry and Wet conditions) is part of a new line of performance tires from Continental that also includes the ExtremeContact™ DWS and the ExtremeWinterContact™.

Total is a world-class chemicals producer and has interests in the coal-mining and power generation sectors. In addition, Total is helping to secure the future of energy through its commitment to developing renewable energies, such as wind, solar and photovoltaic power and alternative fuels. Total Lubricants USA, Inc. is headquartered in Linden, New Jersey. Throughout the years since the founding of the company in 1868 the company's primary business has remained essentially the same; the development, manufacturing, and marketing of lubrication products. From their early origins as a privately held company they have continued to grow while maintaining the goal of providing technically advanced quality products and superior customer service.

For more information, please visit www.totalengineoils.com.

Allstate Roadside Services is one of the largest providers of roadside assistance and associated services in the U.S. marketplace today. Our key business focus is providing roadside assistance programs as a value-adding benefit for our Partners that will enhance brand affinity and customer loyalty, while exceeding service expectations and ensuring the highest levels of safety on the road. And, at the core of each customized program is a genuine passion for roadside and a business philosophy that embraces continuous change and drives innovation.

Our Reinventing RoadsideSM approach fosters standard-setting contributions to the industry with a constant and purposeful concentration upon identifying new ways to reinvent the roadside experience. Built upon a rich 50-year history as a market leader providing assistance to millions of drivers, our unique value proposition and key differentiators – like our customized approach to developing end-to-end roadside solutions, as well as our customer-centric, flexible technology – truly set us apart from the competition. For more information, please visit www.allstateroadsideservices.com.

The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Coca-Cola and its subsidiaries employ nearly 34,000 people, and the company's flagship brand, Coca-Cola, is one of 230 soft-drink brands manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.

Featherlite Trailers is a North American leader in high quality aluminum specialty race trailers and transporters as well as custom vending, hospitality and marketing trailers. A supporter of racing and racing sanctions for decades, Featherlite engineers lighter, stronger trailers for optimum payload capacity with the latest innovations that race teams prefer. In addition to racing, Featherlite manufactures hundreds of semi, gooseneck and bumper pull trailer models for horse, livestock, car, recreation and commercial markets, available through a network of 175 dealers in the U.S., Canada and Europe. www.featherlitespecialty.com 800-800-1230

InterContinental Hotels & Resorts has 171 hotels, located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different, is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what's special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook.

For more information, visit www.intercontinental.com.

The world's premier online motorsport simulation company and organizer of the GRAND-AM iRacing.com Online Sports Car Series, iRacing.com was founded in 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including "Grand Prix Legends" and "NASCAR 2003." Henry is principal owner of the Boston Red Sox and Liverpool Football Club as well as co-owner of NASCAR's Roush Fenway Racing. In addition to GRAND-AM, iRacing.com has partnerships with NASCAR, IndyCar, International Speedway Corporation, Speedway Motorsports, Volkswagen, Ford, General Motors and the Skip Barber Racing School. iRacing.com's more than 25 online racing series are open to racers and fans of all skill levels from top-level pros to complete beginners. For more information visit www.iracing.com//grand-am

Paul Reed Smith Guitars is a leading manufacturer of high quality instruments in Stevensville, Maryland and has provided some of the world's most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople produces over 1,000 electric guitars each month, as well as acoustic guitars and amplifiers, for worldwide distribution. In the fall of 2011 PRS introduced import acoustic and amplifier lines to complement their import SE line of electric guitars. Carlos Santana, Linkin Park, Orianthi, Opeth, Tim Mahoney of 311, Mark Tremonti of Creed and Alter Bridge, Ricky Skaggs, Cody Kilby, Martin Simpson, Tony McManus, and Warren Haynes are among the artists currently playing PRS instruments. For more information about Paul Reed Smith Guitars please visit www.prsguitars.com. Also check out www.prsracing.net.

Short’s Travel Management is a full-service travel management company focused on innovation and service.  Short’s is consistently ranked in the “Top 20” travel management companies by the Business Travel News and in 2011 was named the #1 women owned, privately held business in Kansas City, by the Kansas City Business Journal. Specializing in both corporate and sports team and fan travel, Short’s sport client list includes the NCAA, LPGA, the 2010 World Equestrian Games as well as dozens of colleges, universities and athletic conferences.

Learn more about Short’s Travel at www.shortstravel.com.

Racing Radios began operations in 1974 when NASCAR's competition department approached Diversified Electronics for assistance with racing radio communications. Racing Radios was formed as a division of Diversified Electronics in 1979, and was incorporated 10 years later. The company is based in Atlanta, with offices in Atlanta and Mooresville, N.C.

Learn more about Racing Radios at www.racingradios.com.

Sunoco, the world's largest manufacturer of premium racing gasoline, is the Official Fuel of GRAND-AM. Sunoco, Inc. (NYSE: SUN), headquartered in Philadelphia, Pa., is a leading manufacturer and marketer of petroleum and petrochemical products, and provides GRAND-AM with Sunoco 260 GTX, a premium unleaded racing fuel designed to meet GRAND-AM's racing needs as well as the needs of other high-performance racing organizations. Sunoco 260 GTX is formulated for off-road use as a racing gasoline and is available from Sunoco Race Fuels distributors. Visit Sunoco online at www.facebook.com/SunocoRacing to follow the latest news on Sunoco motorsports. To locate a distributor near you, please visit www.racegas.com.

SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust primary address is suntrust.com. Since 2004, SunTrust has been immersed in the culture of motorsports through their Sports and Entertainment Specialty Group which helps professionals in the industry attain their financial goals. For additional information you can visit http://www.suntrust.com/entertainment.

Toshiba America Business Solutions Inc. (TABS) is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company in the world. TABS is a leading provider of managed print and professional services (MPS and PS), and manages product planning, marketing, sales, service, support and distribution of copiers, facsimiles, multifunction printing products, network controllers, and toner products throughout the United States, Mexico, Central and South America and the Caribbean. MPS and PS are strategic focus areas for the company, which first developed and began marketing the Encompass™ MPS program in 2003. Headquartered in Irvine, Calif., TABS has five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS, that operates a network of wholly-owned office equipment dealers throughout the United States.

VISIT FLORIDA is the official tourism marketing corporation for the State of Florida. Headquartered in Tallahassee, it was created by the Florida legislature in 1996 as a public/private partnership, and has numerous programs to help the state's many tourism businesses and destinations market themselves more effectively and affordably. VISITFLORIDA.com is the state's official source for travel planning and the No. 1 trafficked state destination marketing organization web site in the country.

Since GRAND-AM's inaugural season in 2000, the sanctioning body has partner with Camp Boggy Creek to help raise funds for seriously ill children. Officials, teams, sponsors, drivers and friends have contributed over $1 million in cash and over $200,000 in goods and services. We hope to grow this even more during the 2011 season as more members of the GRAND-AM family embrace this magical place and its mission.

Camp Boggy Creek was founded by Academy Award-winning actor and accomplished racer Paul Newman and retired U.S. Army General Norman H. Schwarzkopf. The 232-acre camp in Lake County is located just 45 minutes from Daytona International Speedway and helps children ages 7 through 16 to better cope with chronic or life-threatening illnesses. Among the illness groups served are diabetes, heart disease, lung disease, cancer, immune dificiency, kidney disease, sickle cell anemia, epilepsy, asthma, spina bifida and bleeding disorders. An on-site state-of-the-art medical center provides care ranging from dialysis treatments to fixing bee stings. The children who come could not possibly attend another camp due to the severity of their illnesses and the level of care required. Paul Newman's vision was to create a place where these brave children could "kick back, relax and raise a little hell"...in other words...just be kids.

During the summer, Camp welcomes children with like illnesses for nine one week sessions where they can forget they "have what they have". The rest of the year, children bring their whole family for one of 20 family weekends. Since opening its doors in 1996, over 50,000 children and family members have been served at no cost to them. Camp Boggy Creek relies on the generosity of individuals, corporations, medical partners and foundations to fund the $4.5 million annual operating budget.

There are many ways the GRAND-AM family can help. Plan to attend GRAND-AM Day at Boggy Creek on Wednesday, January 26, 2011 from 9:00 a.m. until noon, featuring the Frisselle Brother's Mini-Golf Tournament, tours of Camp and additional activities (RSVP to Helen Pardee at hpardee@nascar.com). Consider sponsoring a camper for $2,500. Donate an auction item. See waht teh camp might need taht you or your company can provide. For more information or ideas or to arrange a tour of Camp, contact Sarah Gurtis at sgurtis@BoggyCreek.org or call 352-483-4200 x688 or call toll free 866-Go-Boggy (866-462-6449 x688). Thank you!

Camp Boggy Creek, 30500 Brantley Branch Road, Eustis, FL 32736 www.BoggyCreek.org