GRAND-AM Road Racing

DAYTONA BEACH, Fla. - The GRAND-AM Continental Tire Sports Car Challenge welcomes Superwinch of Putnam, Conn. to its family of contingency sponsors for the first time in 2010.

Superwinch (www.superwinch.com) products are trusted by professionals and weekenders alike for everything from racing to recovery, boating to off-roading.

"We're proud to support GRAND-AM, America's premier sports car racing organization," said Zach Bohn, Superwinch Director of Sales & Marketing. "It's great to be part of a world-class racing series such as the 2010 Continental Tire Sports Car Challenge. This opportunity allows us to broaden our base business, increase market penetration and to aggressively leverage the Superwinch brand.

"Our end users are motorsport enthusiasts and always emulate professional racing. We look forward to the occasion to interface with the drivers, crew chiefs and the race team members for input, allowing us to bring improved products to the marketplace."

The Superwinch contingency program will provide prizes to the top-three finishers in both the Continental Tire Sports Car Challenge Grand Sport (GS) and Street Tuner (ST) classes whom carry the Superwinch decal on their race cars.

"Superwinch is an enthusiastic new partner for GRAND-AM and we are delighted to have them onboard for the first time this season," said GRAND-AM Vice President, Marketing and Communications, Kevin Hindson. "Superwinch joins a growing list of outstanding companies that have chosen to do business with GRAND-AM as contingency sponsors. We look forward to helping Superwinch grow its brand through this new partnership and look forward to growing the program together in the future."

The 2010 Continental Tire Sports Car Challenge gets underway with the Fresh From Florida 200 at Daytona International Speedway on Friday, Jan. 29. Tickets are now available on RaceTickets.com and SPEED will provide television coverage of the Fresh From Florida 200 at 7 p.m. ET on Saturday, Feb. 13.